Your Website: What Is Working and What Needs to Change
Your site is built on Squarespace and it loads fine. The shop photos in the hero are real and that builds credibility fast with commercial customers. There was clearly real effort put into this. But there are a few things holding it back from doing what it should be doing for your business.
One Thing to Confirm With Your Web Person
There is a section on your homepage that reads "Connect with Florida Aerial Hydraulics" instead of Milling Technologies. This may be intentional since you do a lot of aerial lift work. Just confirm whether that name is a DBA you use or whether it was copy that got pulled in by mistake. If it is a mistake, it is a 60-second fix in Squarespace.
Your Phone Number Is Not Visible at the Top of the Page
When someone needs hydraulic repair fast, they are not scrolling around looking for your number. It needs to be right at the top of every page. Right now they have to hunt for it and some of them are leaving before they find it.
Your Story Is Buried on the About Page
You started this business from a garage, grew it to 44,000 square feet, served in the Army, and you support disabled veterans through Phantom Airborne Brigade. That is a powerful story and it is sitting on a page most people never visit. It should be on your homepage.
Your Service Pages Read Like They Were Written for Google, Not People
Every service description repeats the phrase hydraulic repair in Florida over and over. It reads robotic. Your About page sounds human and genuine. The rest of the site needs that same voice.
Real Shop Photos Build Instant Credibility
You are using actual photos of your facility and equipment, not stock images. Commercial customers who are vetting vendors notice this immediately. It tells them you are a real operation.
Your Blog Is Solid and Most Competitors Do Not Have One
You have 8 published posts covering real topics like scissor lift repair, preventive maintenance, and JLG parts. This is good SEO groundwork that most of your competitors are not doing at all.
Your JLG Authorization Is Front and Center
Being an authorized JLG dealer is a major differentiator and it is visible on your site. Customers looking for certified aerial lift service will see this and it matters to them.
| What to Do | Why It Matters | Priority |
|---|---|---|
| Add your phone number to the top navigation bar | Service customers need to call fast. Make it the first thing they see on every page. | High |
| Confirm whether the Florida Aerial Hydraulics name on the homepage is intentional | If it is a mistake it confuses visitors. Your web person can fix it in under a minute. | High |
| Move your veteran story to the homepage hero section | It is your strongest differentiator and almost nobody sees it where it is right now. | Medium |
| Rewrite your service pages in plain language | Keyword stuffing hurts how real people read your site and it hurts trust. | Medium |